Tuesday, May 17, 2016

Bechtel Breaks its Silence

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May 17, 2016

This morning, Fortune is publishing Shawn Tully's fascinating, in-depth look at construction giant Bechtel - a company that arguably has changed the face of the physical world more than any other. Its signature projects include the Hoover Dam (1936), the Trans-Arabian Pipeline (1950), the Bay Area Rapid Transit system (1976), NASA's Space Launch Complex 40 (1992), the Channel Tunnel (1994) and the Athens Metro (2004).

For decades, the secretive, family-owned company avoided publicity. But it opened up in recent months for Tully, granting him extensive access to its executives and its strategy.

Why is Bechtel breaking its silence now? The answer: it needs to get its story out to attract talent. "Ours is a people business that depends on fielding the most capable project teams in the world," says President Brendan Bechtel, the great-great grandson of the company founder who is expected to become its next CEO. Today, elite recruits demand to understand the values of the companies that are wooing them.

Bechtel's point about attracting talent is one I've heard from many CEOs. And I heard it again yesterday during an off-the-record lunch before the start of Fortune's Brainstorm E conference in Carlsbad, California. Today's most talented workers want to work for companies that they believe are doing good in the world. It is pressure from those employees, as much as anything, that is driving the best companies to look beyond short-term profits and focus on a broader purpose.

Brendan Bechtel will be speaking at Brainstorm E in Carlsbad, California at 10:05 local time (1:05 p.m. EST). You can watch the live stream video of his conversation with Fortune's Brian O'Keefe at Fortune.com. And you can see all our coverage of the conference yesterday here.

More news below.

Alan Murray
@alansmurray
alan.murray@fortune.com

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Today's Fortune CEO Daily was produced by:
Geoffrey Smith
@Geoffreytsmith
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