Friday, December 22, 2017

The Art of Aiming.

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December 22, 2017

This morning I watched Steph Curry hit 286 straight three-pointers in a matter of minutes. The video, which stitched together the Golden State point guard's storied 2014-15 MVP season, was on YouTube, naturally. I watched it multiple times, which I imagine is a phenomenon that accounts for a number of its more than 2.4 million views to date. But the most instructive screening came with the sound off—when I couldn't hear "Curry! Three!" and "Curry hits the Three" and "Curry with the deep three" and "Curry unloads the three" and some version of that 282 more times.

Watching Curry—who, in the following season would outdo even this one, hitting an unimaginable 402 threes and winning the only unanimous MVP title in NBA history—is like sneaking into a master class in shooting. There he is, again and again, poised with the perfect footing, the perfect form, the perfect flick of the wrist, the perfect follow-through. There he is, in a seemingly effortless sequence of motions, sinking 25-footers in high, rounded, tractor-beam arcs that slip silently through the rim.

How anyone can aim like that—with such precision and consistency—is a great human mystery. And indeed, no matter what neuroscientists may claim, we're not close to solving it. Some speak of the "Quiet Eye," discovered by Canadian researcher Joan Vickers, which is a relatively long-lasting period of fixed gaze that many athletes seem to have just prior to aiming. (The quiet eye appears to tame the raucous brain that can't seem to stay still.) Others point to a "mosaic of well-known cortical and subcortical areas associated with the planning and execution of goal-directed movements." Others suggest aiming is an unseen tête-à-tête between lightning-fast "allocentric" (focusing on something or someone outside of yourself) assessments and "egocentric" ones, between framing the target in space and framing one's own position relative to it—which involves activity across multiple regions of the brain, from the early visual cortex (allocentric judgment) to the parietofrontal cortex (egocentric), from the superior occipital gyrus (natch) to the inferior occipital gyrus, and then some.

In short, still much to figure out. But that said, there is something that improves almost everyone's aim—and that's to give us a target that we instinctively want to hit. This is why putting a decal sticker of a fly near the drain on a men's room urinal (or actually painting it into the porcelain receptacle)—a practice that is becoming more common in places like airports—is so extraordinarily effective at reducing what its politely referred to as "human spillage." When the motionless fly targets came to urinals at Amsterdam's Schiphol Airport, spillage rates reportedly dropped by 80% and led to a significant reduction in bathroom cleaning costs, to say nothing of wet shoes.

This is the quiet power of such target priming—a costless incentive to take a moment and aim. Very few, if any, of us will ever be able to square up and hit a three-pointer like Steph Curry. But there is magic nonetheless in the simple things we can do to improve our aim, whether we understand the process or not.

Enjoy the holidays, everyone. I'll be back soon with some thoughts on what to expect in the realm of digital health in the coming year—and we'll return with Brainstorm Health Daily on Jan. 2.

Clifton Leaf, Editor in Chief, FORTUNE
@CliftonLeaf
clifton.leaf@fortune.com
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DIGITAL HEALTH

Apple continues its quest to make smartwatches medical devices. Bloomberg reports that Apple is developing an EKG heart monitor for future smartwatches, adding to the company's burgeoning medical device and mobile health efforts. Current Apple devices already come with heart monitors; but the inclusion of true EKG tech could have far-reaching implications, including for detecting and monitoring atrial fibrillation and other heart conditions. (Bloomberg)

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INDICATIONS

Roche snatches up cancer drug maker Ignyta. Swiss pharmaceutical giant Roche is buying up some U.S. cancer-focused pharmaceutical talent for $1.7 billion: biotech Ignyta, whose cancer treatment targets a certain kind of mutation that's present in many kinds of cancerous tumors. The drug is widely expected to win FDA approval, giving Roche access to a more-or-less certain R&D bet.  (Fortune)

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THE BIG PICTURE

Obamacare enrollment defies expectations with last-minute enrollment surge. The signup period for Obamacare was slashed in half this year. Despite an initially strong pace in signups, the enrollment numbers were widely expected to drop compared with last year given the constant political turmoil over the law and the Trump administration's cuts to outreach funding. But a last-minute push in the final days of the open enrollment period, which ended December 15, pushed Healthcare.gov signups to 8.8 million, just 400,000 short of last year's numbers. The reason? Efforts by employers, insurers, and advocates to get Americans signed up for individual health insurance plans.  (Fortune)

Happy holidays and a happy New Year! It's been a pleasure producing our first full year of Brainstorm Health Daily. Thank you for reading and all the wonderful, constructive feedback. See you in 2018!

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REQUIRED READING

How Tesla and Elon Musk Are Designing a New Paradigm for Driversby Erika Fry

Apple Poaches 3 Amazon Studios Execsby Don Reisinger

How One Apollo 8 Photo Changed the Worldby Alex Scimecca

Wall Street Giant Goldman Sachs Is About to Start Trading Bitcoinby Bloomberg

Produced by Sy Mukherjee
@the_sy_guy
sayak.mukherjee@fortune.com

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The Last Breaking News Haikus of 2017

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December 22, 2017

Your week in review, in haiku.

 

1.

"Uranium one,

two, three what are they looking

for?" No, really. What?

 

2.

Bitchcoin: The smack talk

of one who does not know how

bitcoin really works

 

3.

Darkness. Roy Moore sits.

"No surrender," sighs Sassy.

"No," he snarls. "Never."

 

4.

Seattle wrecked. Mob

boss Nikki. Puerto Rico

waits. Let there be light.

 

5.

To those who do the

work; to those who lift the load:

We see and thank you.

 

A safe and happy holiday break to you and yours. We are so grateful to you. RaceAhead returns on January 3, 2018.

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On Point

The billion-dollar loophole in the new tax legislation
In this (hopefully) first-of-many collaborations with Fortune and ProPublica, this investigation digs first into the lucrative world of syndicated conservation easements, a problematic but increasingly popular charitable donation tax scheme for the very rich that survived the latest tax bill. (Golf course owners love them. Click through to find out why.) That's just a start. "There are plenty of other flawed provisions in the tax code, creating opportunities for abuse," explains Peter Elkind. But the easement loophole has become a cottage industry, lining the pockets of the wealthy, possibly imperiling the environment and costing the government billions in lost revenue.
Fortune
Combat Jack, hip-hop lawyer and podcast star, dies at 53
The boisterous broadcaster also known as Reggie Osse, was an authentic part of a culture that he helped promote; first as a knowledgeable attorney in hip-hop's early days, then as a podcast mogul who created a generation of broadcasters. "He was just a very intelligent curator of the culture," Atlanta rapper Big Boi said. "He wouldn't ask the same questions that every interviewer would ask. He was like one of our friends. He treated you like a friend." Osse died of complications due to colon cancer. He was diagnosed in October.
New York Times
A conservative college group faces allegations of illegal campaign activity and racism
Turning Point USA aims to create a conservative groundswell on college campuses, in part by underwriting conservative student government candidates. (You read that right.) But the secrecy surrounding their big-money donor base points to a troubling new trend: Dark money may be entering student elections. Other allegations are equally troubling. Employees of the non-profit say they've been asked to campaign for actual candidates, like Roy Moore, a violation of campaign finance law. And black volunteers have made allegations of racial bias and hate speech.
New Yorker
Video games, still pale and male?
The video game industry has long been under fire for a lack of representation in its characters and storylines; and when female or characters of color do appear, so do misogyny and racism. While there were some notable exceptions in 2017, the industry still has a long way to go according to four game designers of color interviewed by the BBC.  Though the two men think things are better than the two women, ahem, all thought there was room for improvement. Diversity can't be a one and done says Chella Ramanan, a journalist and game developer. "What we really want is people from minority communities in those teams, involved in the creation process and then also in senior positions to change the face of the industry."
BBC
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The Woke Leader

The Lost Arcade is a really good documentary about the way people love games
The Lost Arcade was a complete surprise. On the surface of things, it's the story of a sketchy looking arcade in Chinatown that drew together a diverse group of people who loved playing digital games. But it ended up being so much more. For one, it has the best opening scene of any documentary I've seen in ages. But it's also about misfits and cast-outs, people with imagination but no home, business visionaries disguised as maintenance people, and how communities are transformed in the strangest ways by the people you least expect. It's also about how the shallow victories of gentrification and tech innovation don't really matter if you've got friends who will battle you and quarters in your pocket, especially if you've got next. It was so good, that when I finished watching it I watched it again, just to be sure. The Lost Arcade is available on Amazon, iTunes, all over the place.
Arcade Movie
Science: Play first, play hard, play now
This is the sage advice from Ed O'Brien, a professor at the University of Chicago's Booth School of Business. He had his lab conduct a series of surveys exploring people's attitudes toward their preferred timing of leisure activities, particularly if they had other responsibilities looming, like an exam or deadline. People generally opt to finish work first, believing that they won't enjoy themselves if they've got important work yet unfinished. Turns out, most people find leisure activities rewarding no matter when they're scheduled. "Our findings suggest we may be over-worrying and over-working for future rewards that could be just as pleasurable in the present," he says. "This is a problem, because, among other benefits, leisure improves our work," he says. Professor O'Brien is clearly a very smart man. And he's probably outside right now, playing with a Frisbee and a golden retriever. What are you doing?
HBR
Building more meaningful relationships with your audience
Here's how to build a deeper relationship with the community you serve, explains this thoughtful primer from Poynter, the non-profit institute exploring the future of journalism: Think about stories from their perspective. It starts with the language you use to describe them. For media organizations, think past "traffic," "followers," "subscribers" and "commenters." All of the advice works across industries, particularly now that everyone is a publisher. And we can all listen better. Make sure you're "keeping track, in some formal or informal way, of the knowledge gained when employees across all parts of the organization interact with current or potential audience members."
Poynter
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Quote

I want my daughters to see me and know me as a woman who works. I want that example set for them. I am a better mother for it. The woman I am because I get to run Shondaland, because I get to write all day, because I get to spend my days making things up, that woman is a better person — and a better mother. Because that woman is happy. That woman is fulfilled. That woman is whole.
—Shonda Rhimes.
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